We dare you to step away from technology, dust off those stamps to send a little love via snail mail on our custom designed stationery, calling and greeting cards, or note paper. In a world where screens own the day, pick a up pen, feel the texture of the paper, and write something from the heart. Spread joy, one mailbox at a time.

Twelfth Night’s Viola and Much Ado About Nothing’s Beatrice are two of Shakespeare’s strongest female characters, heroines even. Both push against the status quo and do it with wit, confidence, and grace.

We wanted a brand that reflected those qualities of wit, confidence, and grace. 

What started out as a small wedding invitation adventure, has now grown into four businesses and a passion to help and support others on their own business journey. 

Founder Kelsey McDonald has had an artistic flair for most of her life. Setting up play art galleries at home with her artist mom, and dreaming of becoming a USPS Postal worker her passions lead her into a career of design. 

Viola and Beatrice also became a way for two sisters, a niece, and a Gigi to create together. 

Stationery is a perfect combo of design, witty writing, and craft making.

Owner and Founder

Viola & Beatrice Stationers and TBU Design Group founder Kelsey McDonald has had an artistic flair for most of her life. Believing in the power of design to problem solve, the ability for simplicity and organization to alleviate stress, she founded The Blue Umbrella, now TBU Design Group, in 2009 after graduating with a degree in Design and English from the University of Minnesota – Twin Cities. 

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Viola & Beatrice Stationers is a TBU Design Group Company, The Blue Umbrella LLC

Not just a collection of brands, but a collection of people, ideas, and passions.

Have a business idea? TBU Design Group can help to strategize, organize, and mobilize your idea turning a passion into reality.